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Introduction
Google My Business is a free-to-use business directory to boost your local presence.
3 out of 4 shoppers search online when they want to find a business. And 7 out of 10 make a purchase from a business they find on google.
Listing your business on Google My Business helps customers find your businesses via Google Search and Maps, easily.
It helps attract new customers and share information about what makes your business unique.
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Helps SEO
By creating a Google My Business listing, you can increase your odds of showing up in google top 3 results, offering a major boost to your visibility.
Brands that show up on Google’s local top 3 results get a 700% boost in clicks over brands that don’t.
Boosts Visibility
By using your Google My Business page you can boost your website traffic with voice search. Having a Google My Business listing will allow your business to show up on google maps too, which increases visibility in local search and traffic.
Manage Reviews
With a Google My Business listing, customers can review your business and others can see it too. Over time, you’ll start to collect more reviews and a higher overall rating.
This will help your business gain a competitive edge.
Gives detailed analytics
From your Google My Business page, the Insights section will give you valuable analytics on your brand visibility, your target audience, and how they’re engaging with your business.
You’ll be able to analyze, modify and improve your marketing performance.
Google research suggests that customers are 50% more likely to consider purchasing from businesses with a complete listing.
Conclusion
Yet, despite knowing this, many businesses fail to take advantage of the free Google My Business platform.
Are you looking for a digital marketing agency? Get in touch with us here.
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