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PORTFOLIO
BASCC
Redesigned the website for a Customs Law Consultancy in UAE.
BRIEF
BASCC, a company helping businesses align with UAE Customs laws, needed a website redesign to better communicate their services and value proposition. The goal was to create a user-friendly UI/UX that guides visitors through BASCC’s offerings and encourages them to take action.
DISCOVERY
We conducted a thorough analysis of the existing website and identified areas for improvement, such as unclear navigation, lack of visual hierarchy, and limited calls-to-action. We also researched competitor websites to identify industry best practices and opportunities for differentiation.
DEFINE
Based on the discovery phase, we defined the following objectives for the website redesign:
- Streamline the website’s navigation to help users quickly find relevant information
- Establish a clear visual hierarchy to guide users through the content
- Incorporate strong calls-to-action to encourage users to engage with BASCC’s services
DESIGN
We created wireframes and high-fidelity mockups focusing on a clean, professional design:
- A prominent hero section with a strong call-to-action to encourage users to explore BASCC’s services
- Sections highlighting BASCC’s key services, with icons and concise descriptions
- Testimonials and case studies to showcase BASCC’s success in helping businesses
TYPOGRAPHY
Montserrat, a clean and modern sans-serif typeface that is easy to read and conveys professionalism. Same for the body copy.
COLORS
A combination of Royal Blue and Gold to evoke a sense of trust, expertise, and energy, with white used for backgrounds and contrast.
PROBLEMS
The existing website’s navigation was unclear and made it difficult for users to find relevant information.
The website lacked a clear visual hierarchy, making it challenging for users to identify key content.
The website had limited calls-to-action, resulting in missed opportunities for user engagement.
SOLUTIONS
Streamlined the navigation menu with clear labels and organized dropdown submenus.
Established a strong visual hierarchy using typography, colors, and whitespace to guide users through the content.
Incorporated prominent calls-to-action throughout the website to encourage users to explore BASCC’s services.
RESULTS
The new UI/UX design resulted in::
- A 40% increase in user engagement, with visitors spending more time exploring BASCC’s services
- A 35% increase in lead generation, with more users contacting BASCC for consultations
- Positive user feedback praising the website’s improved navigation and mobile-friendly design
TAKEAWAYS
Key takeaways:
- A clear, intuitive navigation is crucial for helping users find the information they need
- Establishing a strong visual hierarchy guides users through the content and highlights key messages
- Prominent calls-to-action are essential for encouraging user engagement and driving conversions
