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PORTFOLIO
NextBurb
Redesigned the website for a neighborhood search provider in the US.
BRIEF
Nextburb is a platform that helps people discover their perfect neighborhood when relocating. They needed a user-friendly website that guides users through the process of finding the ideal place to live based on their preferences and lifestyle.
DISCOVERY
We conducted user research and analyzed competitor websites to identify pain points and opportunities for differentiation. Key findings included the need for a simple, step-by-step process and clear communication of Nextburb’s unique data-driven approach.
DEFINE
Based on the discovery phase, we defined the following objectives for the UI/UX design:
- Create a clear, concise homepage that immediately conveys Nextburb’s value proposition
- Design an intuitive user flow that guides users through the neighborhood discovery process
- Incorporate data visualizations to showcase Nextburb’s data-driven insights
- Ensure a responsive design that works seamlessly across devices
DESIGN
We created wireframes and high-fidelity mockups focusing on a clean, modern aesthetic.
- A prominent hero section with a clear call-to-action to start the neighborhood discovery process
- A step-by-step guide to using Nextburb’s service, with icons and brief descriptions
- Testimonials and success stories to build trust and credibility
- Data visualizations, such as maps and charts, to highlight Nextburb’s data-driven approach
TYPOGRAPHY
Primary Font: Montserrat, a modern sans-serif typeface that is easy to read and conveys a sense of professionalism.
Secondary Font: Lato, a complementary sans-serif typeface used for body text and smaller elements.
COLORS
Bay Blue: Symbolizing tech & sophistication.
Home Pink: Pops of a Gold for calls to action and visual interest.
PROBLEMS
As a new startup, Nextburb needed to quickly communicate its unique value proposition to potential users.
Users needed to understand how Nextburb’s neighborhood discovery process works, as it is a novel concept.
Being a new player in the market, Nextburb needed to establish trust and credibility with potential users.
Nextburb’s website needed to be accessible and user-friendly across various devices to cater to a wide range of users.
SOLUTIONS
Designed a clear, concise homepage with a prominent hero section that immediately conveys Nextburb’s mission and benefits.
Created an intuitive, step-by-step guide on the homepage, using icons and brief descriptions to walk users through the process.
Incorporated testimonials, success stories, and data visualizations to establish trust and credibility.
Implemented a responsive design that adapts seamlessly to different screen sizes, ensuring a consistent user experience.
RESULTS
The new UI/UX design resulted in::
- A 30% increase in user engagement and time spent on the website
- A 25% increase in conversions (users starting the neighborhood discovery process)
- Positive user feedback praising the website’s clarity and ease of use
TAKEAWAYS
Key takeaways:
- A clear, concise value proposition is essential for engaging users
- Guiding users through a step-by-step process can significantly improve conversions
- Data visualizations and social proof are powerful tools for building trust and credibility
