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PORTFOLIO
OG Farms
Crafted a unique brand identity for the OG Farms, a farm to fork hydroponics service.
BRIEF
OG Farms, a hydroponic startup aiming to disrupt the food supply chain with fresh, locally-grown produce. Goals – Create a logo, website, and social presence that positions OG Farms as modern, sustainable, and quality-obsessed. To attract early adopters, investors, and potential B2B partners (restaurants).
DISCOVERY
Target Audience: Eco-conscious foodies, chefs seeking consistent supply, tech-savvy consumers. Research showed farm-to-table clientele prioritize freshness, sustainability, and often hold higher income levels and subscription based models work best for this service.
DEFINE
Brand Personality: Innovative, transparent, with a focus on superior flavor and freshness.
Design Objectives: Clean aesthetic that subtly hints at technology’s role. Highlight the produce as the hero.
DESIGN
Logo: A simple icon that combines a leaf with water (hydroponics).
Website: Prioritizing easy ordering, farm ‘storytelling’, recipe inspiration.
Social Media: Mix of behind-the-scenes farm content with user-generated recipes featuring OG Farms produce.
TYPOGRAPHY
Primary: Rounded sans-serif for for modernity and web-friendliness – ITC Avant Garde.
Secondary:Â Rounded Sans-serif (sparingly) for a ‘farm fresh’ feel – Gothic Std Demi.
COLORS
Lush Green: A bright, grassy tone embodying health and growth.
Aqua Blue: Bright blue symbolizing hydroponics.
Turquoise: To evoke technological advancement.
PROBLEMS
Sci-fi’ Stigma: Early designs leaned too sterile, alienating some consumers.
Overly Local: Initial messaging felt limiting for potential scaling beyond the launch city.
SOLUTIONS
Emphasized Natural Elements: Wood textures added to the website, focus on the quality of the produce, not just the tech.
Global Focus: Highlighted the benefits of hydroponics for food security more broadly, not solely about the local angle.
RESULTS
Website Traffic:Â 15% increase, exceeding initial goals.
Social Engagement: Shares of infographics and ‘success story’ posts up by 10%.
Conversion Rates: Improved by 10% due to clearer subscription models.
TAKEAWAYS
Hydroponics needs to connect to the joy of eating, not just abstract benefits.
Sustainable technology is most compelling when it delivers a superior product.
A farm-to-fork model has B2B and B2C appeal, tailor the messaging accordingly.
ThriveFinity Brought Our Vision for a Zero-Waste World to Life
Starting Muditha Zero Waste was a passion project, but turning it into a successful online store felt daunting. ThriveFinity was there every step of the way. Their eye-catching branding captured our ethos, the website was seamless to navigate, and their marketing amplified our message. They understood that we weren't just launching a business, we were launching a movement. When we need excellent design and user experience, we call ThriveFinity.
