B2B Go-to-Market Consultancy

Check Your Go-to-Market Plan Before You Spend on It.

We research your market, buyers and competitors, tell you whether your plan will work, and help you build it.

We research your market, buyers and competitors, tell you whether your plan will work, and help you build it.

  • ValidateTest the evidence for your offer before you build
  • PlanGet one clear go-to-market decision and a 90-day plan
  • BuildGet your positioning, website and sales motion built
  • RankGet recommended when buyers ask AI
Free first check, no card
<1h free check delivered
30d refund guarantee
AI Use Disclosed
Clients and past work

Where to start

Start With What’s Stuck

Not sure the offer will sell? Can’t agree on the next move? Meetings that don’t turn into revenue? Missing from AI answers? Each service fixes one of these.

01 Offer Validation

Validate

Launching something new or changing your price? We test it against real buyer, market and competitor evidence, so you don’t spend months on an offer that won’t sell.

Go / no-go answer 12 lenses scored
02 Decision Brief

Plan

When the team can’t agree on the next move, we research it and give you one recommendation, what not to do, and a 90-day plan to act on it.

One clear decision 90-day plan
★ Flagship 03 Go-to-Market Build

Build

If good meetings aren’t turning into revenue, the message is usually the problem. We fix it, then rebuild your website, deck and emails around it.

Done for you One consistent message
04 AI Visibility

Rank

AI search optimisation: if AI tools don’t mention you, those buyers never see you. We measure how ChatGPT, Gemini, Perplexity and Google AI describe you, then fix it.

Recommended by AI Re-tested at day 30

Not sure where to start? Get Your Free Check →

Our method

How We Check Your Plan

We check four things: the market, your buyers, your competitors and trends. Every finding links to a named, dated source, and a named person signs the final answer.

1
Market

Market size, timing, growth and regulation, traced to named sources such as Companies House.

2
Buyers

Who buys, who signs off, what they want and which channels reach them.

3
Competitors

Who you are up against, where they are weak, and where you can win.

4
Trends

Which trends are rising or fading, what opportunities sit nearby, and whether AI assistants even know you exist.

One Clear Answer

We combine all four into one summary: the biggest finding, what to do next, and a source for every claim. A named person signs it before it reaches you.

What clients say

Teams Who Stopped Guessing

186K impressions · Page 1 · UAE

We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one. They designed the whole strategy, built the content structure, and started a track on a topic few others were writing about yet. Now we're in the top five on Google for our main terms, with visitors from 130 countries. Starting right mattered more than I expected.

Read Full Case Study: PayRam
Client reference · USA

I am happy to recommend Pranav Unni's work. I have worked with Pranav on many projects including website design, product packaging, corporate image, brand messaging and advertising design for predominantly tech companies in Silicon Valley, as well as our own wine company in Chile. He is very good at listening to the customer, and quickly cutting to exactly what they need. He is clever, diligent, a pleasure to work with, and his results are outstanding. My customers love his work. I recommend Pranav without reservation.

View on LinkedIn: Tim Edwards
Client reference · UK

My deepest appreciation for Pranav's contribution to Conigital's marketing. The pitch decks, websites and marketing collaterals he built were instrumental to our funding and to our commercial team's success. His attention to detail and ability to convey our vision left a lasting impact on our clients and investors. Thank you for outstanding work.

View All Case Studies
Client engagements and references · Real outcomes from real work
<1h
Free first check
No card, no catch
A–E
Evidence graded
Every paid finding, sources named
30d
Full refund
If one claim doesn’t hold
Every paid deliverable signed · Corrections published · Refund if we’re wrong
The verifier · Who signs your work

Who Checks and Signs Your Work

Pranav Unni
Founder & Lead Verifier

Pranav Unni

Chennai, India

11
Years in design and go-to-market
5
Client countries: UK, USA, Canada, UAE, India
“The most expensive go-to-market mistake is the one a team is too close to see. I built ThriveFinity to be that honest reader, before the page goes live or the budget is spent.”

Every paid deliverable is signed by a named verifier, every correction is published on our errata page, and capacity is capped so turnaround holds. Right now that verifier is Pranav Unni, who signs every paid output personally.

He is based in Chennai, which works in your favour: a brief sent at the end of your UK working day is worked on overnight, so much of the turnaround passes while you sleep. Through ThriveFinity he spent over two years consulting for Conigital Group, a UK company that builds autonomous-vehicle technology for fleets at ports, yards and airports, on its marketing, pitch decks and website, and he has worked with clients in the UK, USA, Canada, UAE and India since 2015.

Named verifier on every output Corrections published Refund if we’re wrong

Further reading

Find Your Situation

B2B SaaS

For B2B SaaS Companies

Not sure new pricing or packaging will sell? Test it before the next launch.

Comparing Options?

See how we stack up against agencies, fractional CMOs and research tools. Facts from their own sites, dated.

Every answer comes from the same published terms the services run on, checked by a named person.
Frequently asked

What Leadership Teams Ask First

What does ThriveFinity do?
ThriveFinity checks whether your offer or go-to-market plan will work before you spend on it, then helps you build it. We research your market, buyers, competitors and trends, and a named person signs every paid report. Four services: Offer Validation (test the evidence for your offer before you build), Decision Brief (one clear go-to-market decision and a 90-day plan), Go-to-Market Build (your positioning, website and sales motion built) and AI Visibility (get recommended when buyers ask AI). Release Assurance, which checks every claim in a deck or website, is also available.
Who is it for?
Established B2B companies, typically 10 to 250 staff, and the CEO, founder or head of growth making a go-to-market decision: launching, repricing or repackaging an offer, entering a new market, or working out why good meetings are not turning into revenue.
Which service do I need?
Launching or repricing an offer: Offer Validation. One go-to-market decision to get right: Decision Brief. Positioning, site, deck and outbound to rebuild: Go-to-Market Build. Buyers asking AI assistants for a shortlist and not hearing your name: AI Visibility. A website, deck or proposal full of claims buyers will check: Release Assurance. Not sure: start with the free check and it points you to the right one.
How is this different from an agency or a consultant?
You get a decision you can check, not just an output. Every recommendation is graded against named, dated sources, the strongest case against it is written down, and a named person signs it. When you need the output too, the Go-to-Market Build produces the site, deck and outbound on the same evidence.
Is this just AI dressed up as human?
No. We use AI to speed up research and drafting against official registries and named public sources, such as Companies House. Every decision-critical and high-impact claim is personally re-checked by the verifier before signing. If the verifier will not sign it, it does not ship.
How much does it cost?
Every service except the Decision Brief has a free first check: under an hour, no card. Paid, signed work is sold to businesses: most services have a fixed price on the pricing page, and the Go-to-Market Build and AI Search Readiness Retrofit start from a published price with a scoped estimate. Move up within 30 days and the fee you paid is credited in full: Build Verdict to Decision Brief, Decision Brief to Go-to-Market Build. The one monthly option is the AI Visibility Retainer, invoiced monthly after the AI Search Readiness Retrofit, with a 3-month minimum.
See every question in the FAQ hub

Free · No card

Get Your Free Check

About 5 minutes to fill in; results in under an hour. Free checks are AI-assisted and unsigned. Paid work is signed by a named person. Pick one: offer, claims, positioning or AI visibility.

What do you want checked?

How your public site reads to a sceptical buyer.

We email you a confirmation link first; your check starts once you confirm. See our Privacy Policy.

Ready for signed work? See every service and price on the pricing page →