B2B SaaS
For B2B SaaS Companies
Not sure new pricing or packaging will sell? Test it before the next launch.
Go-to-market strategy for UK B2B companies
Check Your Go-to-Market Plan Before You Spend on It.
We research your market, buyers and competitors, tell you plainly whether your offer or plan will work, then help you build it. A named person checks every finding before it reaches you.
We check whether your offer or plan will work, then help you build it. A named person checks every finding.
- ValidateFind out if buyers will pay for your offer
- PlanGet one clear go-to-market decision and a 90-day plan
- BuildGet your positioning, website and sales motion built
- RankGet recommended when buyers ask AI
Free first check, no card
<1h free check delivered
30d refund guarantee
Where to start
Start With What’s Stuck
Not sure the offer will sell? Can’t agree on the next move? Meetings that don’t turn into revenue? Missing from AI answers? Each service fixes one of these.
Validate
Launching something new or changing your price? We test it against real buyer, market and competitor evidence, so you don’t spend months on an offer that won’t sell.
Go / no-go answer Biggest risk named
Plan
When the team can’t agree on the next move, we research it and give you one recommendation, what not to do, and a 90-day plan to act on it.
One clear decision 90-day plan
Build
If good meetings aren’t turning into revenue, the message is usually the problem. We fix it, then rebuild your website, deck and emails around it.
Done for you One consistent message
Rank
AI search optimisation: if AI tools don’t mention you, those buyers never see you. We measure how ChatGPT, Gemini, Perplexity and Google AI describe you, then fix it.
Recommended by AI Re-tested at day 30
Not sure where to start? Get Your Free Check →
Our method
How We Check Your Plan
We check four things: the market, your buyers, your competitors and trends. Every finding links to a named, dated source, and a named person signs the final answer.
1
Market Check
Market size, timing, growth and regulation, traced to named sources such as Companies House and the FCA register.
2
Buyer Check
Who buys, who signs off, what they want and which channels reach them.
3
Competitor Check
Who you are up against, where they are weak, and where you can win.
4
Trend Check
Which trends are rising or fading, what opportunities sit nearby, and whether AI assistants even know you exist.
What clients say
Teams Who Stopped Guessing
£100,000 raised · May 2026
We'd already closed a small round on this deck, so I thought it was fine. The Release Assurance report came back and it wasn't harsh or vague, it was just specific. Three claims I thought were solid had either no primary source or were citing data from 2018. One of them was the headline number on the deck cover. We fixed everything, went back, and closed £100,000 from an investor who'd previously passed. I still think about how close we came to walking into that meeting with a deck we couldn't defend.
Read Full Case Study: Daily99 186K impressions · Page 1 · 16 months
We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one, not something we figured out two years in. They designed the whole strategy, built the cluster structure, even created a content track around ERC-8004 that nobody else was covering. Sixteen months later we're ranking top 5 for self-hosted crypto gateway terms and getting traffic from 130 countries. Starting right matters more than I expected.
Read Full Case Study: PayRam Trial-to-paid +40% · July 2026
Honestly, I thought our GTM was fine. We were getting enquiries, we had a clear service, the market felt right. The Strategic Intelligence report [now part of Decision Brief] showed us we were speaking to the right people but framing it completely wrong, we were positioning on quality and price when our target clients were actually buying on outcomes and risk reduction. We rebuilt the whole pitch around what the report found. The conversion went up. But more than the number, I finally felt like I understood why some deals were closing and others weren't.
Read Full Case Study: TVP Studios Client engagements · 2025–2026 · Real outcomes from real engagements
Every paid deliverable signed · Corrections published · Refund if we’re wrong
The verifier · Who signs your work
Who Checks and Signs Your Work
Further reading
Find Your Situation
Professional services
For Professional Services Firms
Launching a new service or fixed fee? Check clients will pay before you offer it.
Marketing and growth
For Marketing and Growth Leaders
Need a plan the board will back? Get it checked, and see how AI describes you.
Comparing options?
See how we stack up against agencies, fractional CMOs and research tools. Facts from their own sites, dated.
What Leadership Teams Ask First
What does ThriveFinity do?
ThriveFinity checks whether your offer or go-to-market plan will work before you spend on it, then helps you build it. We research your market, buyers, competitors and trends, and a named person checks every finding. Four services: Offer Validation (find out if buyers will pay for your offer), Decision Brief (one clear go-to-market decision and a 90-day plan), Go-to-Market Build (your positioning, website and sales motion built) and AI Visibility (get recommended when buyers ask AI). Release Assurance, which checks every claim in a deck or website, is also available.
Who is it for?
Established B2B companies, typically 10 to 250 staff, and the CEO, founder or head of growth making a go-to-market decision: launching, repricing or repackaging an offer, entering a new market, or working out why good meetings are not turning into revenue.
Which service do I need?
Launching or repricing an offer: Offer Validation. One go-to-market decision to get right: Decision Brief. Positioning, site, deck and outbound to rebuild: Go-to-Market Build. Buyers asking AI assistants for a shortlist and not hearing your name: AI Visibility. A website, deck or proposal full of claims buyers will check: Release Assurance. Not sure: start with the free check and it points you to the right one.
How is this different from an agency or a consultant?
You get a decision you can check, not just an output. Every recommendation is graded against named, dated sources, the strongest case against it is written down, and a named person signs it. When you need the output too, the Go-to-Market Build produces the site, deck and outbound on the same evidence.
Is this just AI dressed up as human?
No. We use AI to speed up research and drafting against official registries and named public sources, such as Companies House and the FCA register. Every decision-critical and high-impact claim is personally re-checked by the verifier before signing. If the verifier will not sign it, it does not ship.
How much does it cost?
Every service except the Decision Brief has a free first check: under an hour, no card. Paid, signed work is a one-time price, shown on the pricing page in your currency, and is sold to businesses. Move up within 30 days and the fee you paid is credited in full: Build Verdict to Decision Brief, Decision Brief to Go-to-Market Build. The one monthly option is the AI Visibility Retainer, invoiced monthly after the AI Search Readiness Retrofit, with a 3-month minimum.
How fast is it?
Free checks: under an hour. Build Verdict: 24 hours. Release Assurance Pack: 3 business days (Suite: 5). Decision Brief: 48-hour target from intake acceptance. Go-to-Market Build: a 10-day delivery window. AI Search Readiness Retrofit: 10 working days, re-tested at day 30.
Who actually signs the work?
A named human verifier, not an AI, a pseudonym or "the team". Today that is Pranav Unni, Founder and Lead Verifier. His name is on the document, and capacity is capped so turnaround holds.
What is the refund policy?
30-Day Honest Verdict Guarantee: show us one unsupported claim or factual error within 30 days and we refund you in full, up to the fee paid. Refunds initiated within 5 business days (Razorpay then takes 5–7 working days, up to 10 for cards). Free and unsigned automated tiers carry no refund guarantee.
Where is my data stored?
Stored on EU infrastructure, for 90 days by default. Processed by the sub-processors we list, including AI providers outside the EU under standard contractual safeguards. Deletion requests are acknowledged within 2 working days and completed within one month. Work is confidential by default, with a mutual NDA available on paid tiers.
Do you check decks for a funding round?
Yes. Release Assurance checks every headline claim in a deck against primary sources before an investor does; the Release Assurance Pack takes 3 business days. Investors and advisors can commission diligence directly, or refer a founder to us.
What will you not do?
Four categories: disinformation dressed as research, investment advice, deceptive persuasion patterns, and regulated medical, legal or safety determinations. Refusals are enforced at intake, before payment.
When you order paid work
What Happens After You Order
Free checks arrive by email in under an hour. No payment needed.
We Review Your Brief
We check your brief falls within our accepted categories. Most services send a secure payment link straight after intake; the Go-to-Market Build and AI Visibility are scoped with you first.
We Research and Check Every Claim
We pull evidence from official registries and named, dated sources. The verifier personally re-checks every decision-critical and high-impact claim before signing, tests the reasoning and writes the counter-case.
You Get the Signed Report
You receive the signed report with every claim cited, the case against written down and a clear next step. 30-Day Honest Verdict Guarantee: show us one unsupported claim or factual error within 30 days and we refund you in full.
Questions before submitting? Email us: om@thrivefinity.uk
Free · No card
Get Your Free Check
About 5 minutes to fill in; results in under an hour. Free checks are AI-assisted and unsigned. Paid work is signed by a named person. Pick one: offer, claims, positioning or AI visibility.
Check Your Inbox
We've sent you a confirmation link. Your free check starts as soon as you confirm your email (check spam if you don't see it).
Ready for signed work? See every service and price on the pricing page →
Blog
See All PostsWhat Is Market Validation? A Practical Guide for B2B Offers
What market validation is, how it differs from idea and offer validation, six steps to do it for a B2B offer, and the evidence that actually counts.
ThriveFinity Transparency Report: Q3 2026
Our Q3 2026 transparency report (1 July to 30 September): corrections issued, refund requests received, and the commitments behind both numbers.
Segmentation, Targeting and Positioning (STP) for B2B: Model and Walkthrough
Segmentation, targeting and positioning (STP) for B2B: the model, B2B segment types, how to choose a target, and a step-by-step walkthrough.
Keep exploring
Related reading
- Hub Case studies and design engagements Client outcomes with their limits, plus the design work behind every Build.
- Hub Sample reports See every deliverable in its real format before you buy.
- Guide What is a go-to-market strategy? What a good one contains, with a free template and checklist.
- Tool Free AI visibility checker A 0–100 score across four AI assistants, in under an hour.