A Price That Loses the Right Buyer
Your best buyer visited. They read every word. They left without a word. Not because the price was wrong — because the framing spoke to someone else. That tab closed in silence, and you never saw it happen.
Decision support for UK B2B leadership teams
Know Your Next Move. Before You Spend the Quarter.
When growth stalls, the cause is usually the offer, the claims or the plan. We test yours against named, dated evidence, and a senior verifier signs the answer — so next quarter’s budget goes on the move that pays back.
Your offer, claims or plan, tested against named evidence and signed.
Every answer covers four angles — market, buyers, competitors and trends — each sourced and signed off by a named person.
Free first check, no card
<1h free check delivered
30d refund guarantee
Three Places Conversion Quietly Breaks
When sales stall, the cause is usually one of three things around your product. Each one fails quietly, and each has a fix you can check.
A Claim Your Buyer Can’t Verify
A benchmark from the wrong year. A market size from the wrong category. A careful buyer checks one number on your pricing page or in your sales deck, finds it doesn’t hold — and quietly stops trusting the rest.
Ten Channels, Three Audiences, No “Don’t”
Every channel looks promising on a slide. So the team does a little of everything, the quarter burns, and nobody can say which bet failed — because no bet was ever made.
The fix is a decision, not more activity: one signed recommendation, what not to do, what to test next — then a pipeline built on it.
Four services · one evidence base
Start Where You Are. Go as Far as You Need.
Take one step or all four. Move from Validate to Plan, or Plan to Build, within 15 days and the fee you paid counts in full.
Validate
Find out if your offer will sell before you spend a quarter on it. You get a clear Go, Change Course or Stop answer, checked by a real person.
Free first check Named sources 24 hours
Verify
Make sure every claim on your website, deck or proposal is true before customers see it. We check each one against its source and sign off.
Every claim sourced Signed by a named person 3 business days
Plan
Get one clear answer to your biggest go-to-market question, plus a 90-day plan to act on it.
One decision 90-day plan 48-hour target
Build
We build the whole thing for you: positioning, messaging, website, sales deck and outreach emails. Every claim is sourced and signed off.
Done for you Free first check 10-day window
Not sure where to start? Get Your Free Check →
How We Check
Four Angles. One Signed Answer.
Every answer covers four angles — market, buyers, competitors and trends — each traced to named, dated sources, combined into one answer and signed off by a named person.
1
Market Check
Market size, timing, growth signals, regulation — traced to named primary sources such as Companies House and the FCA register, not estimates.
2
Buyer Check
Buyer roles, demand signals, channel fit — evidence of who actually signs, not who takes the meeting.
3
Competitor Check
Who you are up against, where they are weak, and where you can win.
4
Trend Check
Which trends are rising or fading, what opportunities sit nearby, and whether AI assistants even know you exist.
Your Clear Answer
All four checks combined into one signed paragraph — the most important finding and a clear recommendation. Every claim cited, and a named person stands behind it.
What clients say
Teams Who Stopped Guessing
£100,000 raised · May 2026
We'd already closed a small round on this deck, so I thought it was fine. The Release Assurance report came back and it wasn't harsh or vague — it was just specific. Three claims I thought were solid had either no primary source or were citing data from 2018. One of them was the headline number on the deck cover. We fixed everything, went back, and closed £100,000 from an investor who'd previously passed. I still think about how close we came to walking into that meeting with a deck we couldn't defend.
Read Full Case Study — Daily99 186K impressions · Page 1 · 16 months
We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one — not something we figured out two years in. They designed the whole strategy, built the cluster structure, even created a content track around ERC-8004 that nobody else was covering. Sixteen months later we're ranking top 5 for self-hosted crypto gateway terms and getting traffic from 130 countries. Starting right matters more than I expected.
Read Full Case Study — PayRam Trial-to-paid +40% · Q2 2026
Honestly, I thought our GTM was fine. We were getting enquiries, we had a clear service, the market felt right. The Strategic Intelligence report [now part of Decision Brief] showed us we were speaking to the right people but framing it completely wrong — we were positioning on quality and price when our target clients were actually buying on outcomes and risk reduction. We rebuilt the whole pitch around what the report found. The conversion went up. But more than the number, I finally felt like I understood why some deals were closing and others weren't.
Read Full Case Study — TVP Studios Offer Validation · Go-to-Market Build · 2025–2026 · Real outcomes from real engagements
Every paid deliverable signed · Corrections published · Refund if we’re wrong
The verifier · Who signs your work
Built on Conviction. Named at Every Step
Further reading
Built for How Your Team Decides
B2B SaaS
For B2B SaaS Companies
Test pricing and packaging, verify product claims and rebuild positioning before the next launch.
Professional services
For Professional Services Firms
Test new services and fixed fees, verify proposal claims and sharpen how the firm is positioned.
Marketing and growth
For Marketing and Growth Leaders
Evidence for the board, claims checked before launch, positioning tested and AI visibility measured.
What Leadership Teams Ask First
What does ThriveFinity do?
ThriveFinity is decision support for UK B2B leadership teams. When growth stalls, we find out whether the cause is the offer, the claims or the plan, test it against named, dated evidence, and a named verifier signs the answer. Four services, in order: Offer Validation (validate the offer), Release Assurance (verify the claims), Decision Brief (plan the move) and Go-to-Market Build (build the pipeline).
Who is it for?
Established B2B companies, typically 10 to 250 staff, and the CEO, founder or head of growth making a go-to-market decision: launching, repricing or repackaging an offer, entering a new market, or working out why good meetings are not turning into revenue.
Which service do I need?
Launching or repricing an offer: Offer Validation. A website, deck or proposal full of claims buyers will check: Release Assurance. One go-to-market decision to get right: Decision Brief. Positioning, site, deck and outbound to rebuild: Go-to-Market Build. Not sure: start with the free check and it points you to the right one.
How is this different from an agency or a consultant?
You get a decision you can check, not just an output. Every recommendation is graded against named, dated sources, the strongest case against it is written down, and a named person signs it. When you need the output too, the Go-to-Market Build produces the site, deck and outbound on the same evidence.
Is this just AI dressed up as human?
No. We use AI to speed up research and drafting against official registries and named public sources, such as Companies House and the FCA register. Every decision-critical and high-impact claim is personally re-checked by the verifier before signing. If the verifier will not sign it, it does not ship.
How much does it cost?
Every service starts with a free check: under an hour, no card. Paid, signed work is a one-time price, shown on the pricing page in your currency, and is sold to businesses. Move from Validate to Plan, or Plan to Build, within 15 days and the fee you paid counts in full.
How fast is it?
Free checks: under an hour. Build Verdict: 24 hours. Release Assurance Pack: 3 business days (Suite: 5). Decision Brief: 48-hour target from intake acceptance. Go-to-Market Build: a 10-day delivery window.
Who actually signs the work?
A named human verifier, not an AI, a pseudonym or "the team". Today that is Pranav Unni, Founder and Lead Verifier. His name is on the document, and capacity is capped so turnaround holds.
What is the refund policy?
30-Day Honest Verdict Guarantee: show us one unsupported claim or factual error within 30 days and we refund you in full, up to the fee paid. Refunds are processed within 5 business days. Free and unsigned automated tiers carry no refund guarantee.
Where is my data stored?
Stored on EU infrastructure, for 90 days by default. Processed by the sub-processors we list, including AI providers outside the EU under standard contractual safeguards. Deletion on request is confirmed within 72 hours. Work is confidential by default, with a mutual NDA available on paid tiers.
Do you check decks for a funding round?
Yes. Release Assurance checks every headline claim in a deck against primary sources before an investor does; the Release Assurance Pack takes 3 business days. Investors and advisors can commission diligence directly, or refer a founder to us.
What will you not do?
Four categories: disinformation dressed as research, investment advice, deceptive persuasion patterns, and regulated medical, legal or safety determinations. Refusals are enforced at intake, before payment.
Free · No Card
Get Your Free Check
About 5 minutes to fill in; results in under an hour. Free checks are AI-assisted and unsigned — paid work is signed by a named person.
What Do You Want Checked?
Pick one: offer, claims, positioning or AI visibility.
Check Your Inbox
We've sent you a confirmation link. Your free check starts as soon as you confirm your email (check spam if you don't see it).
Ready for signed work? See every service and price on the pricing page →
When you order paid work
Three Steps. Zero Ambiguity
Free checks land in your inbox in under an hour — no review step, no payment.
We Review Your Brief
A human reads your brief — not an AI. We check it falls within our accepted categories and email you to confirm scope, timeline, and pricing. No payment yet.
We Research and Check Every Claim
We pull evidence from official registries and named, dated sources. The verifier personally re-checks every decision-critical and high-impact claim before signing, tests the reasoning and writes the counter-case.
Signed Verdict Arrives
You receive the signed deliverable — every claim cited, the counter-case written down, the next move clear. 30-Day Honest Verdict Guarantee: show us one unsupported claim or factual error within 30 days and we refund you in full.
Questions before submitting? Email us: om@thrivefinity.uk