B2B SaaS
For B2B SaaS Companies
Not sure new pricing or packaging will sell? Test it before the next launch.
We research your market, buyers and competitors, tell you whether your plan will work, and help you build it.
We research your market, buyers and competitors, tell you whether your plan will work, and help you build it.
Where to start
Not sure the offer will sell? Can’t agree on the next move? Meetings that don’t turn into revenue? Missing from AI answers? Each service fixes one of these.
Launching something new or changing your price? We test it against real buyer, market and competitor evidence, so you don’t spend months on an offer that won’t sell.
When the team can’t agree on the next move, we research it and give you one recommendation, what not to do, and a 90-day plan to act on it.
If good meetings aren’t turning into revenue, the message is usually the problem. We fix it, then rebuild your website, deck and emails around it.
AI search optimisation: if AI tools don’t mention you, those buyers never see you. We measure how ChatGPT, Gemini, Perplexity and Google AI describe you, then fix it.
Not sure where to start? Get Your Free Check →
Our method
We check four things: the market, your buyers, your competitors and trends. Every finding links to a named, dated source, and a named person signs the final answer.
Market size, timing, growth and regulation, traced to named sources such as Companies House.
Who buys, who signs off, what they want and which channels reach them.
Who you are up against, where they are weak, and where you can win.
Which trends are rising or fading, what opportunities sit nearby, and whether AI assistants even know you exist.
We combine all four into one summary: the biggest finding, what to do next, and a source for every claim. A named person signs it before it reaches you.
We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one. They designed the whole strategy, built the content structure, and started a track on a topic few others were writing about yet. Now we're in the top five on Google for our main terms, with visitors from 130 countries. Starting right mattered more than I expected.
Read Full Case Study: PayRamI am happy to recommend Pranav Unni's work. I have worked with Pranav on many projects including website design, product packaging, corporate image, brand messaging and advertising design for predominantly tech companies in Silicon Valley, as well as our own wine company in Chile. He is very good at listening to the customer, and quickly cutting to exactly what they need. He is clever, diligent, a pleasure to work with, and his results are outstanding. My customers love his work. I recommend Pranav without reservation.
View on LinkedIn: Tim EdwardsMy deepest appreciation for Pranav's contribution to Conigital's marketing. The pitch decks, websites and marketing collaterals he built were instrumental to our funding and to our commercial team's success. His attention to detail and ability to convey our vision left a lasting impact on our clients and investors. Thank you for outstanding work.
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B2B SaaS
Not sure new pricing or packaging will sell? Test it before the next launch.
Professional services
Launching a new service or fixed fee? Check clients will pay before you offer it.
Marketing and growth
Need a plan the board will back? Get it checked, and see how AI describes you.
See how we stack up against agencies, fractional CMOs and research tools. Facts from their own sites, dated.
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About 5 minutes to fill in; results in under an hour. Free checks are AI-assisted and unsigned. Paid work is signed by a named person. Pick one: offer, claims, positioning or AI visibility.
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Ready for signed work? See every service and price on the pricing page →
What market validation is, how it differs from idea and offer validation, six steps to do it for a B2B offer, and the evidence that actually counts.
Segmentation, targeting and positioning (STP) for B2B: the model, B2B segment types, how to choose a target, and a step-by-step walkthrough.
Go-to-market strategy examples from Atlassian, Snowflake, HubSpot and Figma, taken from their own filings: segment, offer, channel, price and what to copy.
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