Errata Policy · Corrections
We correct the record—publicly.
If a published verdict or verification report contains a factual error—a wrong citation, a miscalculated score, a misattributed source—we correct it. Publicly. With a dated log entry. No quiet edits. This page explains exactly how.
What counts as an error
An errata-eligible error is a factual mistake in a published verdict or report that was false at the time of signing—based on information that was available and accessible to a reasonable analyst applying QUAD. Five types qualify:
A cited source does not exist, does not contain the attributed claim, or the cited figure appears in a different context than stated. This includes AI hallucinations that passed the source verification gate.
A stated fact (market size, penetration rate, competitive funding figure, regulatory rule) is contradicted by primary data that was published and accessible at the time of signing.
A Idea Validation lens score was calculated incorrectly and the correct score would change the aggregate verdict—for example, KILL to PIVOT, or PIVOT to CONDITIONAL GO.
A named competitor, market, or reference entity was misidentified in a way that materially affects the analysis—e.g. a direct competitor misclassified as indirect, or a market figure from the wrong geography.
A date error (e.g., using 2022 data labelled as 2024) or a methodology step that was skipped or misapplied, where correct application would change the verdict conclusion.
What doesn’t count as an error
The following do not qualify for the errata process. They may be legitimate grounds for a separate discussion or a refund request—but they are not factual errors in the published record.
Disagreement is not evidence the verdict is wrong. If you believe the verdict is wrong, the refund path is available. The errata process covers factual errors in cited evidence—not contested judgements.
Post-publication developments (a competitor raises funding, a market shifts, regulation changes) are not errors in the original report. It reflects the state of evidence at signing—not the state of the world at any future date.
If an alternative methodology (different lenses, different weighting, different source corpora) would produce a different verdict, that is a difference in method—not an error in ours.
If your brief omitted material information that would have changed the analysis, the correct path is to resubmit with the complete brief. The original verdict was based on what was provided—it is not in error.
How to report an error
If you believe a published verdict or report contains an errata-eligible error, contact us by email with the information below. Reports without a specific claim, source reference, and explanation will not be actioned.
Subject line format
Errata: [Report ID] Include in your message
- The specific claim or figure you believe is incorrect (quote it exactly)
- The primary source that contradicts it (with URL or publication reference)
- Why this changes the verdict or analysis conclusion
How we handle confirmed errors
When an error is confirmed, we follow this process—in full, without exception. No step is skipped. No step is negotiated. No quiet fixes.
- Issue a corrected report
A revised version of the report is produced with the corrected information and re-signed by the analyst. The corrected report carries a “Revised” label and the date of correction.
- Update the verdict distribution page
If the correction changes the verdict category (e.g., KILL to PIVOT), the aggregate data on the verdict distribution page is updated in the next monthly publication cycle.
- Log the correction publicly
The correction is noted in the correction log on this page with: date, report ID, error type, correction summary, and status. The log is permanent and not retroactively edited.
- Never silently edit published reports
We do not edit published reports without issuing a formal correction. The original is preserved in the client record. Corrections are always visible and separately timestamped. There are no quiet fixes.
Worked example
An abstract policy is easier to trust when you can see it run end-to-end. Here is what the process above looks like in practice, for one common error type.
Startup A (a hypothetical Idea Validation client, referred to here as “Founder X”) receives a signed Pro report. Its market-sizing lens cites a penetration-rate figure attributed to a named industry report. Founder X checks the source and finds the cited report contains no such figure—the number does not exist in that source at all.
- Report: Founder X emails
om@thrivefinity.ukwith subject “Errata: [Report ID]”, quoting the exact figure, naming the cited source, and explaining that the source does not contain the claim. - Triage: Within 5 working days, the analyst checks the cited source directly. The figure genuinely isn’t there—this matches qualifying error type 1, “incorrect or hallucinated source citation.”
- Correct and re-sign: The analyst locates the correct, verifiable penetration-rate figure, re-runs the affected lens score, and re-signs a revised report labelled “Revised” with the correction date—within the 10-working-day SLA from confirmation.
- Log it: The correction is added to the correction log below with date, report ID, error type, a summary of the fix, and status. The original report is preserved in the client record, unedited—the correction is a separate, dated entry, not a silent replacement.
Outcome: if the corrected figure changes the aggregate verdict (e.g. the lens score moves enough to shift KILL to PIVOT), the verdict distribution page is updated in the next monthly cycle. If the error is also material to the conclusion under our refund policy, Founder X can separately request a refund—the errata process and the refund process are independent, and using one doesn’t forfeit the other.
Correction log
Public record of all confirmed corrections issued to date. Updated within 10 working days of confirmation. Each entry includes the original claim, the correction, and the date issued.
| Date | Report ID | Error type | Correction summary | Status |
|---|---|---|---|---|
| No corrections issued to date No corrections have been issued since our founding. This log updates whenever one is — errors are logged here immediately, in full, without quiet edits.
Verified June 2026
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