Pricing · All services · No surprises

Pay for the decision, not the pages.

Three decisions — build it, pitch it, bet on it. Start free on any of them; pay when you need the verdict signed. Every signed tier carries a 30-day refund guarantee.
See exactly what each verdict contains →

30-day refund guarantee
NDA on request
Human-signed. No retainers.

Which stage are you at?

Idea Validation — Idea Validation. Score your concept across 12 evidence lenses and receive a signed GO / CONDITIONAL GO / PIVOT / KILL / DEFER verdict before you write a line of code. See full methodology →

01 · Pulse
Free always · no card

A 5-question diagnostic that names the single biggest risk in your idea. AI-generated, free, in 15 minutes.

  • GO / DEFER / KILL signal + the one reason
  • Your single most critical next step
  • AI-generated · delivered in 15 min
  • No card. No catch. Ever.
Run Pulse →
02 · PRISM Auto ⚡ machine-only
£29₹1,999 unsigned · 2h

All 12 lenses, AI-scored, no named analyst. For when you need a read right now, not a queue.

  • All 12 PRISM lenses scored
  • GO / PIVOT / KILL / DEFER verdict
  • Top 3 risks + one-page action brief
  • AI-generated · unsigned · 2h delivery
Get the machine draft — £29₹1,999

Not for investor/board use · upgrade credit applied to Pro

Deciding whether to build?
03 · Pro
£149₹6,999 per validation

The full 12-lens analysis, evidence-graded and signed by a named human — not a £20 AI score. The verdict you can build on, in 24 hours.

  • Everything in Pulse, plus —
  • All 12 lenses, each graded A–E
  • Synthetic Intelligence Population™ — a modeled population of 2,500 target customers, segmented and evidence-tagged
  • 15 representative adversarial personas + 5 investor personas, drawn from that population
  • 60 evidence-based market and business scenarios simulated against them
  • Structured voting, consensus analysis, minority opinions & confidence scoring — not just a single verdict
  • 30-minute debrief with your named analyst
  • Full verdict: GO / CONDITIONAL GO / PIVOT / KILL / DEFER
  • Amplification/Rescue Plan + Priority Experiment List
  • Signed by a named human — not an AI
  • 3+ material risks found, or your money back
Get Pro — £149₹6,999

Personas are adversarial stress tests grounded in a modeled synthetic population, not literal individuals or market research — see methodology

Pro costs less than an hour with most consultants — and a named human stakes their name on the verdict.

Prices shown in GBP, + applicable taxes — switch to ₹ for India pricing (incl. 18% GST).Prices shown in INR, incl. 18% GST — switch to £ for international pricing. 30-day full refund if any paid deliverable contains an unsupported claim or factual error. ThriveFinity (OPC) Private Limited is registered in Chennai, India and serves founders worldwide; UK and international clients are billed in GBP, Indian clients in INR (incl. GST).

Zero risk

The 30-Day Honest Verdict Guarantee

If any paid deliverable contains a single unsupported claim or factual error, we refund you in full within 30 days. Email om@thrivefinity.uk.

Methodology published Refund log available NDA on request
Frequently asked

What most founders ask on the first call.

Do I need a credit card to start?
No. Three ways in are completely free: a free Pulse on your idea, a free Teardown on one deck claim, and a free QUAD Snapshot on your public presence. No card, no commitment — submit and see what comes back.
What is the difference between Idea Validation and Pre-Launch Verification?
Idea Validation validates the idea — before you build, it scores your concept across 12 lenses and returns a GO / CONDITIONAL GO / PIVOT / KILL / DEFER verdict (from £0). Pre-Launch Verification checks the claims — before you pitch or launch, a named human verifies every number in your deck or page and rewrites the weak spots (from £0). Idea Validation first, verification next.
How is Idea Validation priced?
Pulse is free — a 5-question AI diagnostic with a verdict in 15 minutes. Pro is £149 — the full 12-lens analysis, evidence-graded and signed by a named human, in 24 hours. See /idea-validation for full details.
What is the difference between the free Teardown and the Audit?
The Teardown (free) verifies one specific claim by AI in 1 hour with one rebuttal, no human sign-off. Audit (£499) covers your full asset — deck, narrative, market benchmarks, competitive claims — with three rebuttals and a rewrite in 48 hours, signed by a named human verifier.
What is the Blueprint (powered by QUAD) and how is it priced?
The Blueprint is ThriveFinity's flagship strategic report, powered directly by QUAD — the four-intelligence system. Market, Audience, Competitive, and Trend intelligence are researched independently against named sources and synthesised into one signed Core Truth. Try it free on one claim, or get QUAD Auto for a fast, AI-only pass at £99 (2h, unsigned). The Blueprint is the signed tier at £499: four verified reports + Core Truth + one strategic framework run, delivered in 48 hours, with a 30-day money-back guarantee and an NDA on request. See /intelligence for full scope.
How is Outcome Engineering priced?
Outcome Engineering projects are scoped and priced individually — a landing page is a very different engagement from a full go-to-market system, so we do not publish fixed prices. Send us a brief and we return a fixed-price proposal (not time-and-materials) within 48 hours. No retainers, no minimum commitment.
How does the 30-day refund guarantee work?
If a paid Idea Validation, Audit, or Blueprint deliverable contains a single unsupported claim or factual error, we refund you in full within 30 days. Email om@thrivefinity.uk within 30 days. See our <a href="/refund-policy">refund policy</a> for full terms.
Is my deck or idea kept confidential?
Yes. All materials are treated as confidential from the moment they arrive. We do not share, publish, or reference them without written consent. A mutual NDA is available on request before you submit.
What are the Auto (instant AI) reports and how are they different?
PRISM Auto (£29), Sentinel Auto (£49), and QUAD Auto (£99) sit as the middle tier on each service's ladder — a faster, narrower, fully AI-generated pass with no named analyst, no debrief call, and no refund guarantee. You pay, get your report in 2 hours, no queue. Sentinel Auto covers one full asset — a deck, LP, or one-pager — the same scope as the signed Audit, just AI-only. Auto tiers are built for early-stage speed, not investor or board use. You can upgrade to a human-signed tier at any time — we apply the cost of the auto report against the upgrade.
Do you offer payment plans or volume pricing?
Yes — email om@thrivefinity.uk to arrange two instalments for a Blueprint or an Outcome Engineering engagement, or to discuss volume pricing for running Idea Validation across a corporate product pipeline.
What are Sentinel Watch and QUAD Advisory?
These are recurring subscriptions that keep your verification and intelligence current. Sentinel Watch (£49/mo) re-runs adversarial checks on your live materials every month and flags anything that has drifted out of defensibility. QUAD Advisory (£199/qtr) refreshes your four-pillar strategic intelligence every quarter — updated competitor moves, audience shifts, market conditions, trend signals, and an AI Visibility Check tracking your Share of Voice across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — signed by the same named analyst. Both cancel any time with no lock-in. See <a href="/pre-launch-verification">Pre-Launch Verification</a> and <a href="/intelligence">Blueprint</a> for details.

Start with a free Pulse

Start free — no card, no commitment. Upgrade at any point.

Required fields

Confidential by default

Your brief is treated as confidential from the moment it arrives. We do not share, publish, or reference your materials without written consent. A mutual NDA is available on request for paid Audit briefs — email om@thrivefinity.uk to request one before submitting.

Where are you right now?

One claim per brief. Multiple? Submit separately.

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