Pulse
A 5-question diagnostic returns a signal verdict in ~15 minutes. No card, no signup. You get a GO / KILL / PIVOT signal plus your three weakest lenses — a taste of the full 12-lens Pro analysis.
Try Pulse free →Deliverables — no surprises
What you receive, page by page
Most services say “comprehensive report.” We show you exactly what that means — every section, every deliverable, every format. Three free entry points. Two paid verification tiers. One paid intelligence tier. Zero vague promises.
Start at zero risk
Three free ways to see the method first
Free Teardown
One public claim verified by AI in ~1 hour, with one rebuttal and sourcing notes, delivered by email. You see the Sentinel Method on a single claim before committing to the full Audit.
Submit a claim →QUAD Snapshot
A board-ready external read of your public presence across 8 executive dimensions — in minutes. You get an exec scorecard, strengths and risks, Executive Blind Spots, and 3 strategy-team moves.
Get your Snapshot free →The 12-lens idea validation report
A structured PDF. Every section is written to be useful — not to fill a template. If a section has nothing honest to say, it says so.
01
Executive Verdict Page
The one page your co-founder, advisor, and future investor can read in 60 seconds. It contains:
- Verdict: GO / KILL / PIVOT / CONDITIONAL GO / DEFER
- Confidence rating (A–E evidence grade)
- One-paragraph rationale — why this verdict, in plain English
- The single most important thing to do next
This page alone can change your build decision — most founders spend far more than £149 building the wrong thing for a month.
02
12-Lens Scorecard
Every lens scored A–E with the evidence that drove each score. Not a score alone — the source.
Market sizeProblem severitySolution fit Unit economicsCompetitive moatDistribution Team readinessRegulatory exposureTiming Capital efficiencyScalabilityExit optionality
A “B" on Market Size means a credible source supports the claim. An “E” means the lens is unverifiable from available data — and the report says so.
03
Kill Criterion Assessment
The three conditions that, if true, would flip — or did flip — the verdict to KILL. Written as falsifiable statements.
If your verdict is KILL, this section explains exactly which criterion fired and what evidence triggered it. If your verdict is GO, it tells you what would reverse it — so you know what to monitor.
A KILL verdict is a real, frequent outcome — not a formality. This is the part most founders come back to read twice.
04
Market Sizing Breakdown
TAM / SAM / SOM — with sources, methodology rating, and a note on where the founder’s framing diverges from the data.
- Named source for each figure (not “industry reports say")
- Methodology quality: bottom-up vs top-down, recency, sample size
- Realistic SOM based on comparable company trajectories
05
Competitive Landscape
Named competitors — not a generic “fragmented market" statement. For each named competitor:
- Current positioning and target customer
- Identified moat (or lack of one)
- Positioning gaps the founder could exploit
We flag when we can’t find named competitors — that’s either an opportunity or a sign the market doesn’t exist yet.
06
Stress Scenario Battery
60 evidence-based scenarios, selected from a 160-scenario library and run against a Synthetic Intelligence Population™ of 20 structured personas — 15 adversarial customer personas and 5 investor personas — designed to find the load-bearing assumptions. Examples from real reports:
- ”Acquisition cost is 3× your current estimate — does unit economics survive?”
- ”Your primary distribution channel changes terms. What’s the fallback?”
- ”A well-funded incumbent enters your exact niche in month 9.”
If an idea can’t survive 60 stress scenarios across 20 adversarial personas, piling on more won’t save it.
07
30 / 60 / 90-Day Action Plan
Based on the verdict — not a generic startup checklist. If the verdict is PIVOT, the plan addresses the specific pivot axis the report identified. If GO, it prioritises the weakest lenses for de-risking.
- 30-day: the single highest-leverage validation experiment
- 60-day: the two most important de-risking actions
- 90-day: the decision gate — build or kill based on outcomes
Structured PDF7-section report
24-hour deliveryfrom submission
30-min debriefwalkthrough call included
30-day refundif not useful
Submit for Pro — £149 →
Secure payment link sent within 5 minutes of submission · NDA on request
The full-asset verification report
Every factual claim in your deck, narrative, or landing page — verified, sourced, and rewritten where weak. Delivered before an investor sees it.
01
Claims Inventory
Every factual claim in the asset, extracted and catalogued. Nothing is skipped — not the footnotes, not the “market opportunity" slide, not the unit economics assumptions.
Each claim is rated by risk level:
- Critical — investors will verify this before the partner meeting
- High — likely to be challenged in the Q&A
- Medium — worth verifying before it becomes a pattern
In a typical 12-slide deck we find 18–35 verifiable claims. Most founders are aware of 4–6 of them.
02
Verified Claims Table
For each claim: verdict + source + a one-line explanation of what the source actually says vs what the deck claims.
- Supported — claim is verifiable and the source says what you say it says
- Partially supported — right direction, wrong magnitude or scope
- Unsupported — no credible primary source found
- Misleading — technically true but creates a false impression
03
Rebuttal Scaffolding
The three most dangerous investor objections — with scripted responses. Not generic Q&A prep. Specific to your asset, your claims, and the objections an investor with your deck in front of them will actually raise.
- The objection, word for word
- The honest answer — what you can and cannot say
- Supporting evidence for your position
- What to say if pressed further
04
Rewrite Package
Every unsupported or misleading claim rewritten — with the verified version that can replace it. We don’t remove claims that can be fixed. We find the strongest defensible version of what you’re trying to say and write it.
Often the highest-value section. “Market is growing 23% YoY" that can’t be sourced becomes “three comparable markets grew 18–27% YoY (Source: Gartner 2024)” — stronger and defensible.
05
Audit Trail
A methodology section explaining how each claim was verified — what sources were checked, what was found, and how each verdict was reached.
- Sources accessed (with dates — market data goes stale)
- Source quality rating (A–E)
- Verification method (direct quote / inference / calculation)
The audit trail means a third party can reproduce the work. That’s what makes it a verification, not an opinion.
Structured PDF20–35 pages
48-hour deliveryfrom submission
3 rebuttalsscripted + sourced
Rewrite packageevery weak claim
Submit for Audit — £499 →
Secure payment link sent within 5 minutes of submission · NDA on request
Four intelligence reports, one strategic anchor
Not a market research template. A purpose-built intelligence package that answers what external observers see, what the market actually looks like, and what to do about it — all signed by a named human strategist.
01–04
Four Intelligence Reports
Each report is independently verified, confidence-tagged, and delivered as a signed PDF:
- Market Intelligence — verified TAM/SAM/SOM, growth trajectory, timing verdict, named sources (Companies House, FCA register, named market-data sources)
- Audience Intelligence — buyer archetypes, demand signals, channel fit, job-to-be-done mapping
- Competitive Intelligence — competitor map with positioning gaps, displacement risk, pricing signals, win/loss patterns
- Trend Intelligence — tailwinds, threats, decay signals, plus AI Visibility Check across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
Every source is named and datestamped. No anonymous estimates, no "industry reports say" — each figure is traceable to the primary record before it's used.
05
Core Truth One-Pager
The synthesised strategic anchor that emerges from all four reports. One page. The clearest possible answer to: what is this organisation actually competing on, and is that defensible?
The Core Truth carries forward into Outcome Engineering. If you move to a bespoke engagement, you don't start from scratch.
06
Strategy Engine Run + Refiner Stress Test
One strategic framework applied to your position — chosen based on what the intelligence reveals, not a template. Followed by either a Pre-Mortem or Red Team stress test.
- Framework selected for your specific situation
- Pre-Mortem: what has to be true for this to fail?
- Red Team: the strongest case against your position
07
Synthetic Intelligence Population™
20 structured personas generated from the four intelligence reports — not market research panels, not stereotypes.
- 10 adversarial customer personas — the most challenging potential buyers, modelled to surface real objections
- 10 investor/strategist personas — the questions a sophisticated room will ask before committing
Each persona is evidence-grounded, not hypothetical — it emerges from named findings in the intelligence reports.
08
90-Day Action Roadmap
Based on all eight deliverables above — not a generic startup checklist. Prioritised by what the intelligence says is most urgent, most uncertain, and most high-leverage.
- Month 1: the single highest-impact move
- Month 2: the two most important de-risking actions
- Month 3: the decision gate — continue, pivot, or stop
8 signed PDFs4 reports + 4 deliverables
48-hour deliveryfrom Brand Brief submission
Named human signatureon every report
30-day refundif no new insight
Get Blueprint — £499 →
Complete a 20-min Brand Brief — 8 signed reports delivered within 48 hours
Side by side
What each tier includes
Three paid tiers, three different questions. Pick the one that matches where you are.
| Deliverable | Idea Validation Pro£149 · 24h | Pre-Launch Audit£499 · 48h | Blueprint£499 · 48h |
|---|---|---|---|
| Executive verdict (GO/KILL/PIVOT/CONDITIONAL/DEFER) | ✓ | — | — |
| 12-lens scorecard (A–E evidence grade) | ✓ | — | — |
| Kill criterion assessment | ✓ | — | — |
| Stress scenarios (60, from 160-scenario library) | 60 | — | — |
| 30/60/90-day action plan | ✓ | — | — |
| 30-min debrief call | ✓ | — | — |
| Claims inventory (every claim, risk-rated) | — | ✓ | — |
| Verified claims table (Supported / Partial / Unsupported / Misleading) | — | ✓ | — |
| Rewrite package (every weak claim) | — | ✓ | — |
| Audit trail (sourcing methodology) | — | ✓ | — |
| Rebuttal scripts (scripted + sourced) | — | 3 scripted | — |
| 4 intelligence reports (Market · Audience · Competitive · Trend) | — | — | ✓ |
| AI Visibility Check (ChatGPT · Claude · Gemini · Perplexity · Google AIOs) | — | — | ✓ |
| Core Truth one-pager (strategic anchor) | — | — | ✓ |
| Strategy Engine run + Refiner Stress Test | — | — | ✓ |
| 90-Day Action Roadmap | — | — | ✓ |
| Adversarial + investor personas | 15 + 5 | 5 + 15 | 10 + 10 |
| Named analyst / verifier signature | ✓ | ✓ | ✓ |
| 30-day refund guarantee | ✓ | ✓ | ✓ |
| NDA on request | ✓ | ✓ | ✓ |
| Delivery | 24 hours | 48 hours | 48 hours |
| Format | 8 signed PDFs |
✓ Included — Not in this tier
What verified founders say
Founders who stopped guessing
£100,000 raised · May 2026
We'd already closed a small round on this deck, so I thought it was fine. The PLV report came back and it wasn't harsh or vague — it was just specific. Three claims I thought were solid had either no primary source or were citing data from 2018. One of them was the headline number on the deck cover. We fixed everything, went back, and closed £100,000 from an investor who'd previously passed. I still think about how close we came to walking into that meeting with a deck we couldn't defend.
Read full case study — Daily99 186K impressions · Page 1 · 16 months
We brought ThriveFinity in before we'd published a single piece of content. I wanted search to be a proper acquisition channel from day one — not something we figured out two years in. They designed the whole strategy, built the cluster structure, even created a content track around ERC-8004 that nobody else was covering. Sixteen months later we're ranking top 5 for self-hosted crypto gateway terms and getting traffic from 130 countries. Starting right matters more than I expected.
Read full case study — PayRam Trial-to-paid +40% · Q2 2026
Honestly, I thought our GTM was fine. We were getting enquiries, we had a clear service, the market felt right. The Strategic Intelligence report showed us we were speaking to the right people but framing it completely wrong — we were positioning on quality and price when our target clients were actually buying on outcomes and risk reduction. We rebuilt the whole pitch around what the report found. The conversion went up. But more than the number, I finally felt like I understood why some deals were closing and others weren't.
Read full case study — TVP Studios PLV · OE · SI · 2025–2026 · Real outcomes from real engagements
Delivery and format
What format is the Pro report delivered in?
A structured PDF, delivered within 24 hours of submission by email. You also receive a plain-text summary email with the verdict and top 3 action items in the subject line — useful if the PDF is too detailed to share with someone in 60 seconds. A 30-minute debrief call is included to walk through the verdict and answer questions.
Does the Audit cover the whole deck or just selected claims?
The Audit covers every factual claim in the asset you submit — market size, traction numbers, unit economics, competitive comparisons, and team credentials. Nothing is skipped. You receive a claims inventory showing every item, not a sample. In a typical 12-slide deck we find 18–35 verifiable claims.
What does Blueprint include — how is it different from Pro or Audit?
Blueprint is the Strategic Intelligence product — it answers what the market actually looks like, not whether a specific claim is supported. You receive four independently-verified intelligence reports (Market, Audience, Competitive, Trend — including an AI Visibility Check), a Core Truth one-pager, a Strategy Engine framework run with Refiner Stress Test, 20 structured personas, and a 90-Day Action Roadmap. All delivered in 48 hours as signed PDFs.
Who signs the reports?
Pranav Unni, Founder and Lead Verifier, signs every page — name, LinkedIn profile, and a dated signature block. This is the accountability layer that distinguishes ThriveFinity from AI tools. A named professional has reviewed the work and can be contacted, challenged, and held to an errata commitment.
Can I see a redacted sample report before I submit?
Yes. View a <a href="/sample-audit">redacted sample audit</a> — no email or commitment required.
What is the 30-day refund guarantee?
Pro/Audit: if the report contains a single unsupported claim, we refund in full. Blueprint: if the report doesn't surface at least one insight you didn't already have, email om@thrivefinity.uk within 30 days — we'll ask two questions and refund if we can't offer a satisfactory alternative. No forms, no NDAs.
Not sure which tier?
Answer two questions, get the right one
Working on an idea or a deck? Exploring or serious? Two questions → one specific answer with the exact tier, features, and price.