Accelerator partnerships · Cohort validation

Catch the dead ends
before demo day.

43% of VC-backed startups fail on product-market fit — most of them pass through an accelerator first. Idea Validation gives your cohort an honest, signed verdict on every idea before they burn runway proving the market wrong.

Signed by a named verifier No subscription · pay per cohort Delivered in 24–48h

The accelerator accountability gap

Half your cohort
is already failing.
You just don't know which half.

Seed-to-A graduation collapsed from 30.6% (2018) to 15.4% (2022). The median gap between rounds is now 712 days. Investors have raised the bar — and they're asking harder questions of the programmes that send them founders.

The accelerator that sends 15 founders to demo day with unverified claims contributes to that attrition. The one that sends 12 — all with a signed, evidence-based verdict — stands out.

Read the data behind this →
43%

of VC-backed failures cite product-market fit mismatch as the primary cause

CB Insights · 2024 · n=431

–50%

drop in seed-to-A graduation since 2018 — the bar moved while programmes didn't

Carta · 2024

712

days median time from seed to Series A — longer runway, more risk to manage

Carta · 2024

What's included

A signed verdict for every idea
in your cohort.

Per founder · delivered direct

Full 12-lens Idea Validation report for every idea

Each founder receives a complete Idea Validation analysis: composite score, top 3 failure risks, stress scenarios, and a signed verdict delivered directly to their inbox. Not a summary — the full report.

12 lenses analysed Composite score Named verifier PDF report GO / KILL / PIVOT

Programme-level · anonymised

Cohort pattern report

An aggregate view of which failure lenses fired most across your cohort, which sectors are weakest, and what your founders are systematically getting wrong. No names — only insight you can act on.

Evidence-based · immovable

Accountable verdicts

Every report carries a named human signature. Verdicts are evidence-backed and don't change under founder pressure. Factual errors trigger a public errata correction.

No retainer · no lock-in

Pay per cohort, nothing else

Fixed per-idea pricing at batch volume. One-time payment per cohort — no subscription, no ongoing fees, no upsell pressure during the engagement. 30-day refund on any uncited claim.

20+ ideas · add-on

Live cohort debrief workshop

For programmes of 20+ ideas, we offer a live workshop slot to walk your team through the cohort pattern report — turning data into a programme improvement plan you can act on next intake.

Ask about workshops →

The process

Simple intake.
Signed verdicts. Done.

1 working day

Brief intake

Share the cohort roster and idea briefs — one-pager or pitch deck per founder. We confirm scope, timeline, and invoice within 1 working day of receiving intake materials.

24–48h per idea

Idea Validation runs

Each idea goes through the full 12-lens Idea Validation protocol — composite scoring, stress scenarios, and evidence citation — signed off by the lead verifier. No AI-only outputs. Every verdict is human-accountable.

Within 5 working days

Delivery

Founders receive individual PDF reports direct to their inbox. You receive the cohort pattern report. Everything within 5 working days of confirmed intake. Optional workshop debrief available for 20+ cohorts.

Batch pricing

Per-idea pricing at cohort volume.

One fixed rate per idea, scaled to cohort size. No retainer, no subscription — one payment covers everything below.

Small cohort

1–5 ideas

£149 / idea₹6,999 / idea

  • Full 12-lens Idea Validation report per idea
  • Signed verdict (GO / KILL / PIVOT)
  • PDF delivered to each founder
  • 24–48h delivery per idea
Most popular

Cohort rate

6–20 ideas

Custom pricing

  • Full Idea Validation report per idea
  • Signed verdict per founder
  • Cohort-level pattern report (anonymised)
  • 5 working day delivery
  • 30-day refund on uncited claims

Programme rate

20+ ideas

Custom pricing

  • Full Idea Validation report per idea
  • Signed verdict per founder
  • Cohort pattern report
  • Live workshop debrief session
  • 7–10 working day delivery
  • 30-day refund on uncited claims

One-time payment per cohort. No subscription. Prices confirmed within 1 working day of your intake enquiry. 30-day refund if any verdict contains an uncited claim.

Common questions

Everything you need to know before your first cohort.

Can Idea Validation work alongside our existing mentor program?
Yes. Idea Validation is a verification tool, not a coaching or mentoring service. It complements advisory relationships by giving mentors and founders a shared, evidence-based foundation to argue from — rather than gut instinct against gut instinct.
Do founders see each other's results?
No. Every Idea Validation report is delivered directly to the founder. The cohort pattern report we provide to you is fully anonymised — no names, no company details, only aggregate patterns.
What if a founder disagrees with the verdict?
The verdict is evidence-based and signed. It doesn't change because a founder pushes back. We encourage founders to treat a KILL or PIVOT verdict as information, not rejection — and to engage with the specific failure lenses that triggered it rather than contesting the overall score.
How long does a full cohort run take?
Cohorts up to 20 ideas: all individual reports and the cohort pattern report within 5 working days of confirmed intake. Larger programmes (20+) are scoped individually — typically 7–10 working days.
What format are the reports delivered in?
PDF reports, delivered direct to each founder's email address. The cohort pattern report comes as a PDF to you, with an optional live briefing call available for programmes of 10+ ideas.
How does this compare to our own internal idea screening?
Internal screening typically relies on mentor intuition, which varies by mentor and can't be cited as evidence. Idea Validation applies the same 12-lens framework to every idea, produces a signed, cited verdict, and provides a cross-cohort pattern report you can't get from ad-hoc mentoring.

Still have a question? Get in touch →

Ready when you are

Book cohort validation
before your next Demo Day.

Tell us your cohort size and timeline. We'll confirm scope, delivery date, and per-idea pricing within one working day.

No subscription · Pay per cohort · 30-day refund guarantee